What is Pharma Franchise ?

Pharmaceutical Franchise is a concept wherein experienced professionals from pharmaceutical industry (Medical Representatives, Area Sales Managers, Regional Sales Managers, Wholesalers, Chemists, Dispensing Doctors and Hospitals) can get exclusive rights to sell pharmaceutical products of a pharmaceutical company in a particular area. It is a flourished concept in which pharmaceutical companies as well as their Franchisee Partners both have win- win situation. The pharmaceutical companies do not have to invest huge funds in recruiting sales staff, giving goods on credit with no assurance of returns and spending huge amount on marketing. On the other hand the Franchisee Partner gets a chance to start his new business with a very nominal investment (Rs. 15000/-), get exclusive rights for products which he can promote in his area, explore his contacts and make full use of his infrastructure. The cost of products he gets is almost equal to the third party manufacturing rates.

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